Your personal brand is shaped by every interaction you have, and it's essentially what people say about you when you're not in the room (a line often credited to Jeff Bezos). You can't fully control it, but you can absolutely shape it through how you show up, communicate, and treat people. This curriculum covers how. Watch the videos, do the readings, and use the worksheet.
The Videos
Video 1 of 8: Your Personal Brand Overview
Video 2 of 8: How to Receive Feedback
Video 3 of 8: Etiquette Tips
Video 4 of 8: The Don't-Do List
Video 5 of 8: Dress As You Hope to Be Perceived
Video 6 of 8: The Ideal Team Player
Video 7 of 8: Make Every Day Count
Video 8 of 8: How to Be More Confident
Required Readings
- The Brand Called You (Tom Peters, Fast Company, 1997, the article that coined "personal brand").
- Be an Expert: 10 Tips to Create an Awesome Personal Brand.
- 10 Golden Rules of Personal Branding (Forbes).
- The Dos and Don'ts of Building Your Personal Brand.
- How to Be an Impact Intern (Kforce).
- The Power of Personal Branding.
Resources
- Your Personal Brand slides (reference for the video).
- Your Personal Brand Notes (written summary of this module).
- The Ideal Team Player, book summary (Patrick Lencioni).
- The Leadership Challenge, book summary (Kouzes and Posner).
- Career-ology by Jeff Chapski.
Related Malloy resources