Your Personal Brand

Your Personal Brand Identity
Your personal brand identity is influenced by all your interactions, and it is what people say about you when you’re not in the room.


You need to watch each video in its entirety.
Video 1/8 – Your Personal Brand Overview
Video 2/8 – How to Receive Feedback
Video 3/8 – Etiquette Tips
Video 4/8 – Don’t Do List
Video 5/8 – Dress As You Hope To Be Perceived
Video 6/8 – Ideal Team Player
Video 7/8 – Make Every Day Count
Video 8/8 – How to Be More Confident

 Required Readings

  1. The Brand Called You – 1997 Fast Company article that first coined the phrase “Personal Brand”
  2. Be an Expert: 10 Tips to Create an Awesome Personal Brand
  3. Forbes: 10 Golden Rules Of Personal Branding
  4. The Dos and Don’ts of Building Your Personal Brand
  5. How to Be an Impact Intern
  6. The Power of Personal Branding


  1. Your Personal Brand Slides – for your reference from the video
  2. Your Personal Brand Notes – written summary of this module’s key points
  3. Book Summary – The Ideal Team Player
  4. Book Summary – The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations
  5. Book – Career-ology: The Art and Science of a Successful Career by Jeff Chapski

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