Your 1-Page Marketing Plan

Your 1-Page Marketing Plan

Your 1-Page Marketing Plan breaks down the marketing process into 9 sets of activities over 3 phases of marketing:

  1. Before: when you help cold prospects to know you and indicate interest in your offering
  2. During: when you get interested leads to like you enough to buy for the first time
  3. After: when you get customers to trust you, buy regularly, and refer other customers as raving fans

You can learn more in Allan Dib’s book The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd.

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