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Malloy Industries

The 3 Altitudes of Decision Making

Words I like: “Give me a place to stand, and I shall move the world.” – Archimedes

Archimedes proved the Law of the Lever with geometry: distance from the fulcrum multiplies force.

A small lever, placed at the right point, moves the whole machine.

The insight is not about strength. It is about position.

2,300 years later, Donella Meadows said the same thing in a different language: it’s about altitude.

Where you stand decides what you can move. Pull the right lever once, and you stop pulling the wrong ones forever.

The question is not whether your business has levers.

It has 12 of them. The question is which ones you are pulling.

Ladder diagram showing three altitudes of decision making: The Math at the bottom with weakest leverage, The Mechanics in the middle where the money hides, and The Identity at the top with strongest leverage.

The Three Altitudes

In 1999, Donella Meadows published an essay titled “Leverage Points: Places to Intervene in a System.”

She gave us 12 places to change a system, 12 places a leader can act.

Like rungs on a ladder, the low rungs (9-12) are easier to decide on and barely move anything.

The high rungs (1-4) are much harder to decide on and move everything.

THE IDENTITY (1-4)

1) Power to Transcend Paradigms (seeing beyond any single worldview)

2) Mindset or Paradigm from Which System Arises (shared beliefs everyone accepts)

3) Goals of System (what it’s optimized for)

4) Power to Self-Organize System Structure (ability to rewrite rules)

THE MECHANICS (5-8)

5) Rules of the System (incentives, punishments, constraints)

6) Structure of Information Flows (who knows what, when)

7) Gain Around Positive Feedback Loops (i.e., viral growth or vicious cycles)

8) Strength of Negative Feedback Loops (i.e., thermostats or guardrails)

THE MATH (9-12)

9) Length of Delays vs. Rate of Change (i.e., lag time)

10) Structure of Material Stocks and Flows (i.e., bottlenecks)

11) Sizes of Buffers and Stabilizing Stocks (i.e., cash reserves, inventory)

12) Constants, Parameters, and Numbers (i.e., taxes, subsidies, standards)

The high rungs (1-4) are the IDENTITY of your business. What is it for? Who gets to shape it? The unspoken rules. What everyone silently believes about the work. Decide one thing up here, and many problems below go quiet on their own. Nobody has to be told. The culture stops producing the fire.

The middle rungs (5-8) are the MECHANICS of your business. How work flows. Who sees what, when. What gets rewarded? How fast does feedback travel from the customer to the person who can fix the problem? This is where most real fires actually start, and this is where most CEOs refuse to make decisions because decisions at this altitude don’t show up in a board deck.

The low rungs (9-12) are where most CEOs make their decisions. That’s the MATH of your business. What are the numbers? Prices, budgets, headcount, overtime, and the bonus pool. You decide to raise the sales quota 10%. You decide to add two engineers. The org chart looks different by Friday, but nothing else does. The behavior stays the same because you didn’t decide at the altitude where the behavior lives.

The lower the number (aka higher up the rungs on the ladder), the bigger the lever.

Founder struggling to push a burning boulder labeled The Business while a lever and fulcrum labeled Altitude and Leverage Point show that the right decision moves it with less effort.

Why CEOs Get Stuck At The MATH

In 2001, Nelson Repenning and John Sterman at MIT Sloan published a paper called Nobody Ever Gets Credit for Fixing Defects That Didn’t Happen. They studied what happens when performance stalls.

Managers decide to push the team harder. It closes the gap for a week or two. It also eats up the hours the team needed to fix the root cause. Once the workload crosses ~115% of capacity, the team never recovers on its own.

The firefighting becomes permanent.

That’s a MATH-rung decision (work harder, push more), consuming the capacity you need for a MECHANICS-rung fix (change how the work flows).

Every CEO in firefighting mode is running this loop.

If you know your business is stuck at the wrong altitude and you need the right person to help you climb, Malloy Industries’ Express Match™ places a relentlessly generous fractional executive in your business within 2 weeks to confidently scale.

Two ways to run a factory : a firefighting cycle where pushing harder never fixes the root cause versus Toyota's andon cord system where workers halt the line and defects surface in 30 seconds instead of 3 months

Toyota broke out of it in the 1980s. American car plants were deciding to work harder with more shifts and tighter inspection at the end of the line.

Toyota decided to give every worker on the line the power to pull a cord and stop the entire production run the second they spotted a defect.

That one decision hit two MECHANICS rungs at once:

  • Rung 5 (Rules of the System): Line workers can halt production.
  • Rung 6 (Structure of Information Flows): The defect surfaces in 30 seconds instead of 3 months.

American managers were furious because stopping a multi-million-dollar shift over one worker didn’t make any sense; they didn’t see that a defect caught on the line costs close to zero, while a defect caught by the customer costs a total recall.

By 1990, Toyota was building cars with 1/3 of the defects at 67% the labor hours.

Ask These Three Questions Before Your Next Decision

  1. Is the problem repeating? If the same problem keeps coming back, it’s not a MATH (lower rung) problem.
  2. Does the same fix keep failing? If you’ve already tried the obvious fix and it stopped working after a few weeks, you’re acting at the wrong altitude.
  3. Would a new leader inherit this problem? If you replaced yourself tomorrow and the new person would experience the same problem in the first 1-3 months, the problem isn’t in the MATH or the MECHANICS. It’s in the IDENTITY.

How You Apply This

Every CEO who got out of the firefighting loop stopped deciding at the altitude where the fire was loudest and started deciding at the altitude where the fire started.

The fix isn’t pushing harder. It’s somewhere above on a higher rung.

Next time something lands on your desk, and your first instinct is to push harder, pause and ask where the problem lives.

Run through the three questions above, climb up a few rungs, and see what it looks like from up there before you decide.

Keep climbing.

Whenever you’re ready, here’s how we can help:

  1. If you already know the altitude and you need the right person fast, the Express Match™ places a relentlessly generous fractional executive to confidently scale your business within 2 weeks.
  2. Not sure which lever to pull first? The free 30-minute Scalability Audit pinpoints the biggest constraint holding your growth back and shows you how fractional leadership can fix it.
  3. Want to think it through with other CEOs? Join the Entrepreneur Roundtable.