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Every startup needs a pitch deck, and every CEO needs to present, yet both stay weirdly mysterious. This guide demystifies the pitch, drawn from our masterclass with Heather Lawver, founder and CEO of Perfectly Pitched, whose clients have raised over $10M in a single year (97% of them underrepresented founders). Watch the Masterclass Malloy Industries Masterclass: The Art of Pitching The Real Goal of Pitching The goal of a pitch is to be understood. The investment depends on whether your audience clearly grasps who you are, what your business does, and what you need. Get understood, and the funding follows.

    You can learn to harness the power of data and create impact for a diverse, equitable, and inclusive workplace in this Malloy Industries Masterclass! Are you a diversity, equity, and inclusion (DEI) leader who wants to take a more data-driven approach to your work? Then this Masterclass is for you! Watch the video to hear us discuss why measuring DEI is essential, what DEI data can look like, and how data can be collected and used. You will learn why DEI and data are important, what DEI data can look like, and how to measure DEI data, giving

If you're stuck doing day-to-day administrative work, you have no time for the few activities that move the needle, and you slowly lose the freedom you started the business for. An executive assistant is the highest-leverage fix for this issue. Watch the Masterclass Malloy Industries Masterclass: Get Unleashed With an Executive Assistant The Hidden Cost of Doing It Yourself The NFIB found small-business owners spend nearly a third of their day on email and the web, leaving only about 15% for the big priorities. Do the math: if you assume 30% of your time goes to admin, and your comp

Most CEOs write their value proposition in their own voice, what they think makes them special, and then wonder why it doesn't land. But your value proposition should be written in your customer's voice. This guide, drawn from our masterclass with sales veteran Rob Bedell, shows you how to find it. Watch the Masterclass Malloy Industries Masterclass: Your Value Proposition What Is a Value Proposition? Your value proposition is the first thing you say, the answer to "why should anyone work with you?" And as Rob puts it, sales itself is just a productive conversation to see if there's a

CEOs are busy enough that design can feel like a luxury, something to fix "later." But design isn't decoration; it's communication. Good design is how your company tells its story, builds trust, and gets understood by customers, investors, and the people you want to hire. This guide covers why it's worth your attention, building on ideas from brand and pitch expert Heather Lawver of Perfectly Pitched. Design Is Visual Storytelling Every color, font, and image either reinforces your message or distracts from it. Design done well makes your story easy to absorb in seconds, which matters because that's all the

Watch this Masterclass to devise a plan to define your market segments and build trust with your customer base! Creating a deeper connection with your subscribers is a journey! One way to build such trust and community is through your newsletter. This workshop will arm you with the tools to connect with your customers! You will get a plan to complete and fill through the masterclass that defines your main segments and email calendar. You will walk away with the tips and tricks to crafting strong welcome emails for your audience. No tech background is necessary because you will learn

Watch this Masterclass to leverage your background and make connections with prospects by learning the intricacies of “Relationship Based Selling”! We define Social Capital as the vast network of prospects your company is connected to through unique traits. For example, where did all of your employees graduate from? Previously work? Volunteer? Learn to match your team’s unique traits with prospects that share those traits, so you can target leads you have connections with and then use bespoke messaging to move them to close faster. After growing up in Falmouth, ME, Conor Sullivan graduated from Boston College with his undergraduate degree

Great brands are not an accident — they’re built early and by design. Yet, storytelling and branding are two often misunderstood elements of building a great company. A well-crafted brand helps its founder across three main categories: hiring a great team, raising money, and building partnerships. An early-stage brand not only provides you tools to connect with others on a deeper level, but also a framework to help replicate those connections as you scale. Learn about the timing, reasons, and impact of building a technology brand from Ben Paxman and Anna Bogdanova of Wunderdogs – a brand and strategy consultancy