Customer Discovery: How to Validate an Idea Before You Build It
Customer discovery is the research you do before building: talking to real potential customers to learn whether the problem is painful enough, and your solution wanted enough, that they'd actually pay. The two free templates below, a customer-discovery interview script and a business model canvas, give you the structure. Here's how to use them. To turn what you hear into a sharper offer, our Value Proposition Canvas Worksheet maps customer pains to what you build. Why Discovery Comes First It is far cheaper to learn you're wrong in a conversation than after you've built the product. The goal of discovery
