The Pixar Storytelling Structure
Every Pixar film (Toy Story, Up, Coco) follows the same seven-beat spine, and you can use it to tell your company's story. The structure (popularized by former Pixar story artist Emma Coats) gives you the skeleton; your specifics give it life. Here are the seven beats, with how to use each for your pitch. The Seven Beats Once upon a time… Set the scene: the world as it is, and who the hero is. In a pitch, the hero is your customer, not you. Establish their normal. And every day… The status quo, and the quiet pain in it. This
