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Malloy Industries

Project Management

Screenshot of the Project Kickoff Notion template with its four steps: define winning, set anti-goals, back-of-the-envelope math, and momentum

Project Kickoff: Get Vision Clarity in 4 Steps

Most projects fail at the start, not the finish, because the team never agreed on what winning looks like. Investing an hour in vision clarity before you kick off pays for itself many times over. Here's a simple four-step framework (with a free template) to align you and your team before the work begins. When the project needs senior operational judgment to set direction, that is what a fractional executive brings. Step 1: Define "Winning" Write down the outcome in plain terms, with two tiers and a timeframe. For a side project, that might be: a good outcome is $1,000

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