North Star Metrics
North Star Metrics are the top-line metrics that all company priorities are aligned around. Whatever companies choose as their guiding metric, all energy and brainpower will flow in that direction. There are six categories of North Star Metrics: Revenue (e.g. ARR, GMV): The amount of money being generated — the focus of ~50% of companies. Customer growth (e.g. paid users, market share): The number of users who are paying — the focus of ~35% of companies. Consumption growth (e.g. messages sent, nights booked): The intensity of usage of your product, beyond simply visiting your site — the focus of ~30%
