
Nurture Long-Term Investor Relationships With the 5×7 Rule
Nobody brings an engagement ring to a first date, and no investor brings a checkbook to a first meeting. You can't cold-email 100 investors and expect wires to land in your account. Funding follows trust, and trust takes at least three meetings, sometimes three years. The good news: you can start building it long before you're raising. START EARLY, AND USE THE 5×7 RULE Begin building investor relationships before you need money. When you meet someone new, aim for five interactions in the first seven weeks to establish a lasting connection: a networking chat, a follow-up email, a Zoom coffee,



