Masterclass

Every startup needs a pitch deck, and every CEO needs to present, yet both stay weirdly mysterious. This guide demystifies the pitch, drawn from our masterclass with Heather Lawver, founder and CEO of Perfectly Pitched, whose clients have raised over $10M in a single year (97% of them underrepresented founders). Watch the Masterclass Malloy Industries Masterclass: The Art of Pitching The Real Goal of Pitching The goal of a pitch is to be understood. The investment depends on whether your audience clearly grasps who you are, what your business does, and what you need. Get understood, and the funding follows.

Most DEI efforts stall on: "you can't measure this." You can, and if you don't, you're flying blind. Research on HR teams found the biggest barrier to effective DEI was the lack of metrics to know where the gaps are. To start tracking the right numbers, our DEI Metrics Tracker gives you the template to baseline where you are and measure progress. Why Measure It There's a moral case and a business case, and they're linked: DEI is people work, and it shows up in retention, innovation, and the bottom line. The popular studies showing diverse companies outperform don't always

If you're stuck doing day-to-day administrative work, you have no time for the few activities that move the needle, and you slowly lose the freedom you started the business for. An executive assistant is the highest-leverage fix for this issue. Watch the Masterclass Malloy Industries Masterclass: Get Unleashed With an Executive Assistant The Hidden Cost of Doing It Yourself The NFIB found small-business owners spend nearly a third of their day on email and the web, leaving only about 15% for the big priorities. Do the math: if you assume 30% of your time goes to admin, and your comp

Most CEOs write their value proposition in their own voice, what they think makes them special, and then wonder why it doesn't land. But your value proposition should be written in your customer's voice. This guide, drawn from our masterclass with sales veteran Rob Bedell, shows you how to find it. Watch the Masterclass Malloy Industries Masterclass: Your Value Proposition What Is a Value Proposition? Your value proposition is the first thing you say, the answer to "why should anyone work with you?" And as Rob puts it, sales itself is just a productive conversation to see if there's a

CEOs are busy enough that design can feel like a luxury, something to fix "later." But design isn't decoration; it's communication. Good design is how your company tells its story, builds trust, and gets understood by customers, investors, and the people you want to hire. This guide covers why it's worth your attention, building on ideas from brand and pitch expert Heather Lawver of Perfectly Pitched. Design Is Visual Storytelling Every color, font, and image either reinforces your message or distracts from it. Design done well makes your story easy to absorb in seconds, which matters because that's all the

Email is still the highest-leverage channel most CEOs underuse: it's where people start their day, and unlike social, you own the list. Watch the Masterclass Why Email Still Matters The rule of seven: people need roughly seven (today, seven to ten) interactions before they act. Email is one of the few channels where you can reliably stack those touches, which is why a consistent newsletter beats a one-off blast. Write Emails That Get Opened About five times as many people read your subject line as your body copy, so it deserves most of your effort. Treat it like a movie

The fastest way into a prospect isn't a cold email, it's something you already have in common. Your company's "social capital" is the web of shared connections your whole team carries: where everyone went to school, worked before, volunteers, and what groups they belong to. Used well, it turns a 2% cold-outreach acceptance rate into something closer to 1 in 3. This guide, drawn from our masterclass with Conor Sullivan of The Endurance Group, shows how to find and use it. Why Shared Connections Work People do business with people they have something in common with. Conor's own example: he

Great brands are built early and on purpose. For a growing company, brand isn't just your logo or color palette; most importantly, it's the emotional lever that turns a transaction into a relationship. Not sure how your brand reads to investors? Run the Marketing Audit and CMO Readiness Checklist to find the gaps. Watch the Masterclass What a Brand Is Think of your brand as a filter between your business and your customer: it shapes what you communicate, how, and why it should matter. "A person's gut feeling about your product, service, or company." Because it's a feeling, what builds