How to Define Your Ideal Client Profile (Free Worksheet)
Your ideal client profile is the short, honest answer to: who do you serve best, and who should you stop trying to serve? The clearer that answer, the easier everything downstream gets: your messaging, your sales, your referrals. The free fill-in-the-blank worksheet below walks you through it in about twenty minutes, and this guide explains how to use it. Want to sharpen who you serve and why they choose you? Pair this exercise with the Value Proposition Canvas Worksheet. Why a Sharp Icp Changes Your Sales Most companies define their market too broadly because narrowing feels like leaving money on
