Objectives and Key Results (OKRs): A CEO’s Guide
OKRs are a simple goal-setting system that keeps a whole company pointed at the same outcomes. They pair an Objective (what you want to achieve) with the Key Results (how you'll measure progress toward it). Used by Intel, Google, and many of the best-run companies, OKRs are a vaccine against fuzzy thinking and scattered execution. Here's the formula, the best practices, and a deck you can use as you write your own. The Formula An OKR is one Objective with three to five supporting Key Results. As a sentence: "I will [Objective] as measured by [Key Results]." Objectives The Objective
