Revenue Growth Framework for CEOs
Revenue growth is a handful of levers, and most CEOs yank the one that feels urgent instead of the one with the most leverage. This framework will help you choose the right lever by diagnosing where growth is stuck before you spend cash trying to unstick it. The Five Levers of Revenue Acquisition: get more customers. Conversion: turn more of your leads into customers. Average order value: get each customer to spend more per purchase. Frequency: get customers to buy more often. Retention and expansion: keep customers longer and grow the accounts you have. CEOs default to acquisition ("we need
