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Founder Story

5 Hiring Lessons I Learned the Hard Way (So You Don’t Have To)

Words I Like: The cost of a bad hire isn’t just money. It’s momentum, morale, and missed opportunities. Hiring can make or break your business. No one gives you a manual. If you’ve ever second-guessed a new hire, felt overwhelmed by options, or avoided the whole process altogether by working more hours, I’ve been there, too. As a CEO, your team is your leverage. These 5 hard-earned hiring insights will help you hire smarter. And if you’re really smart, you’ll scroll down for Your Free CEO’s HR Wake-Up Call Checklist. 1. Be Unapologetically Clear About What You Want (and Don’t

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How to do a SWOT analysis right — messy vs organized desk

The Founder Thought It Was Just a SWOT Exercise…

When a Founder tells me they’ve “already done a SWOT,” I know exactly what’s coming next. They’ll describe an inefficient internal meeting. A few strengths and opportunities tossed on the whiteboard. Some all too positive talk about weaknesses and a brief mention of competitors or regulations as threats. Maybe someone even suggested turning it into an action plan. After a few weeks and a few dozen other meetings, they’ve long forgotten the SWOT and any actions to take. Sound familiar? Here’s the truth: Most SWOTs are shallow because they’re done in isolation, without guidance, structure, or follow-through. But when done

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