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Malloy Industries

Finance & Cash Flow

Accounting 101 for CEOs: The Three Statements You Need to Read

You don't have to be an accountant, but you do need to read three documents: the balance sheet, the income statement, and the cash flow statement. Together they tell you what you own, whether you're making money, and whether you'll have cash to cover next month. This guide explains each, and the free templates below let you build your own. Free download: build your own with the Cash Flow Statement Template. Why Should a CEO Care About Accounting? Because the numbers are how you see the business clearly. They tell you when to hire, whether a price change worked, and

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Illustration of two business owners shaking hands beside a stack of coins, a contract, and a lightbulb, representing an M&A deal

The M&A Venture Scorecard: How to Score a Business You’re Buying or Selling

Whether you're acquiring a business, selling yours, or weighing a partnership, "what's it worth?" is really six questions. This free scorecard turns a gut feeling into a structured rating across the six functions that drive a company's value, so you can compare targets, spot gaps that lower the price, and decide with evidence rather than instinct. How the Scorecard Works You rate the business on a set of factors, each from 1 (worst) to 5 (best), then average them within each function and overall. A low average isn't necessarily a dealbreaker; it's a map of where value is missing and

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Illustration of a startup team launching a rocket in front of a pitch deck slide

Pitch Deck Outline Company Questionnaire: Nail the Content Before You Design

Most CEOs jump straight into designing slides and end up with a beautiful deck that says nothing. The better order is content first: answer the hard questions about your business, then build the outline, then make it look good. This free questionnaire walks you through those questions so your pitch deck has a clear, fundable story. Here's how to use it. Why Start With a Questionnaire A pitch deck is an argument, not an art project. Investors decide in minutes whether your story hangs together, and no amount of design saves a deck that hasn't answered: "why this, why now,

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