5 Stages Of The Modern Customer Journey (Are You Forgetting These 2 Stages?)
Words I like: People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies. Future customers don’t buy when they understand you. Future customers buy when they feel understood. You write SEO, or now Generative Engine Optimized (GEO), blog posts for people who are searching for solutions. You run retargeting ads for people who have already visited your website. You build offers for people who are this close to buying. These 3 approaches only target Stages 3-5 of the Modern Customer Journey… But the
