The Crowdfunding Toolkit: Templates and a Playbook to Launch
A crowdfunding campaign is won before it goes live. The teams that hit their goal have lined up commitments, contacts, and content in advance; the teams that stall are still writing emails on launch day. This toolkit gives you the templates to prepare, and the short playbook below tells you how to use them. We've used this kit to help companies raise hundreds of thousands of dollars. Before you set a number, get the financials right: our Finance Cheat Sheet covers the statements and the runway math a campaign goal should rest on. Start with Your Contact List Build your
