Be the Change: How to Remove Barriers and Inspire Action
Change is everywhere: in business, leadership, sales, and even parenting. Change is hard. The instinct to push harder often backfires. What if, instead of pushing, we removed the barriers to change? Inspired by Jonah Berger’s book The Catalyst, let’s explore how to REDUCE resistance and create change. REDUCE = Reduce Reactance, Ease Endowment, shrink Distance, alleviate Uncertainty, and find Corroborating Evidence The Catalyst Approach: Make Change Happen Want to persuade customers, employees, or even your kids? Stop pushing, start removing barriers and resistance! Reduce Reactance – The Art of Enabling Change Without Pushback Nobody likes being told what to do.
