How to Audit Your Brand Messaging (Free Brain Audit + StoryBrand Templates)
Auditing your brand means reading everything customer-facing you've published (website, emails, one-pagers, ads) and checking it against two questions: are you naming the customer's real problem before your solution, and are you telling a story where the customer is the hero? The two free templates below walk you through both, and this guide explains how to use them. Start here: run your messaging through the Marketing Audit and CMO Readiness Checklist. Why Audit Your Brand Messaging? When was the last time you read all your marketing in one sitting? For most companies, it's been a while. Messaging drifts as a
