If cash is king, then sales is queen. Nothing else in the business matters if you can't sell, and selling is a skill you can learn, part art, part science. This curriculum covers both, from the mindset to the mechanics.

Watch the videos, do the readings, and use the templates and scripts.
The Videos
Video 1 of 6: If Cash Is King, Then Sales Is Queen
Video 2 of 6: Pitching as a Form of Sales
Video 3 of 6: Always Be Closing (the Alec Baldwin scene from Glengarry Glen Ross)
Video 4 of 6: Persuasion or Manipulation? (the Boiler Room speech, a cautionary look at high-pressure tactics)
Video 5 of 6: The Science of Persuasion (Robert Cialdini's principles)
Video 6 of 6: 11 Sales Training Basics Beginners Must Master
Required Readings
- 11 Mantras to Move Past Self-Doubt (Daniel DiPiazza).
- The Greatest Salesman in the World, our summary of Og Mandino's book.
- The Closer's Survival Guide, our summary of Grant Cardone's book.
Resources
- If Cash Is King, Then Sales Is Queen slides.
- Qualifying Prospect Meeting Agenda template (see also our Sales Meeting Templates).
- Sales THRIVE Preparation and Simulation Script template.
- Sales Script Template.
- Sales Plan Cheat Sheet.
- 9 Steps to Selling Your Product or Service.
- Sales Library (a Dropbox folder of resources).
Where to Go Next
If sales is the function you most need to strengthen, a fractional sales executive can build your engine. Talk to our Team.
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