Prepare for the Insight Age with AI

At the Delaware Business Owners Summit in Dewey Beach, Joel “Thor” Neeb shared his wisdom on navigating the evolving landscape of AI and technology. Drawing from his vast experience, including his transformation work at VMware and insights from the YPO community in Atlanta, Thor offered a comprehensive roadmap for success in the AI Insight Age. Here’s a detailed summary of his key points.

A business summit with a speaker on stage, addressing an audience of professionals. The backdrop features a large screen with AI-related graphics and

From Information Age to Insight Age

Web 2.0 to AI Insight Age

Web 2.0 marked the Information Age, where access to information was the primary driver of innovation and growth. However, we are now entering the Insight Age, driven by advancements in artificial intelligence (AI). Imagine getting the same level of insight from AI as someone on the other side of the planet. In just two years, we might trust AI diagnoses more than those of doctors. This shift is monumental and requires a new approach to how businesses operate.

F15 Metaphor

Thor used the metaphor of an F15 fighter jet, which is the size of a tennis court, to illustrate the rapid technological changes. Imagine sitting on the net of a tennis court while it flies. This represents the overwhelming and fast-paced nature of technological advancements. Companies need to transition from being hedgehogs—doing one thing exceptionally well—to foxes, which are quick, adaptable, and able to do many things well.

The Rise and Fall of Great Companies

In 2001, the book “Good to Great” highlighted 11 companies that were excelling. By 2024, nine of those companies had either disappeared or dramatically declined. The lesson here is clear: being adaptable and quick is crucial in today's fast-paced world. Companies that fail to adapt and evolve with changing times risk obsolescence.

Strategic Agility and Insight Generation

Strategic Agility

Success in the Insight Age requires strategic agility. Companies must take insights and pivot quickly. The “move fast and break things” approach, popularized by Facebook in 2015, now applies to all businesses. This mindset encourages rapid innovation and learning from failures. The goal is to become an insight-generating machine, with a culture that values insights and an operating model that turns them into actionable steps.

Building an Insight-Driven Culture

To thrive in this new era, companies must foster a culture that values insights. This involves creating an environment where data is continuously collected, analyzed, and utilized to inform strategic decisions. Employees at all levels should be encouraged to contribute to this insight-driven culture.

Continuous Learning and AI Tools

Continuous Learning

Thor emphasized the importance of continuous learning, using the Oura Ring as an example. This wearable device not only tracks your past health metrics but also predicts future conditions, thanks to AI and machine learning. Businesses should adopt a similar approach, using data to foresee and prepare for future challenges. Continuous learning ensures that companies remain adaptable and ready to pivot when necessary.

Implementing AI Tools

AI tools can greatly enhance a company's ability to generate insights. For example, using AI-driven platforms like ChatGPT can help create highly customized and effective business proposals in seconds. These tools can analyze vast amounts of data quickly and provide actionable insights that would be impossible for humans to generate alone.

Operational Debt and the Roadmap to Transformation

Thor outlined an 18-month transformation roadmap with five key lights to guide companies through their journey:

First Light: Transparency

Implement tools that provide a clear view of strategies and OKRs (Objectives and Key Results). This transparency ensures everyone in the organization understands the overall strategy and their role within it. By having a single pane of glass to see all strategic initiatives, employees can align their efforts more effectively.

Second Light: Alignment

Expose misalignments and bring all teams onto the same page. Ensure that all silos within the organization are aligned in their definition of success. Misalignment can lead to wasted efforts and resources, so it is crucial to have all departments working towards common goals.

Third Light: Accountability

Standardize updates and create scorecards to track progress. Regular updates and standardized reporting help maintain accountability and measure progress effectively. These scorecards should highlight key performance indicators (KPIs) and provide a clear picture of what is working and what needs adjustment.

Fourth Light: Simplification & Acceleration

Identify and remove bottlenecks to speed up processes. Shift resources as needed to ensure efficiency and avoid delays. Simplifying processes not only accelerates operations but also reduces complexity, making it easier to manage and adapt to changes.

Fifth Light: Insight Age Organization

Use AI to gain insights once the above elements are in place. With transparency, alignment, accountability, and standardized data, organizations can leverage AI to produce actionable insights. This final step involves creating an environment where insights are continuously generated and utilized to drive strategic decisions.

Data Debt and Cultural Debt

Data Debt

Companies often suffer from data debt, where data is scattered, not standardized, or not captured. The solution is to curate data into a single, accessible location. This involves integrating various data sources and ensuring that data is consistently collected and maintained. Standardized data is crucial for generating accurate and actionable insights.

Cultural Debt

Cultural debt is another challenge, especially post-pandemic with remote teams. Thor highlighted the need for cross-functional teams that work together towards corporate goals, rather than being siloed. This requires a shift in mindset from functionally focused teams to cross-functional collaboration. Companies need to foster a culture of teamwork and shared objectives to succeed in the Insight Age.

The Future with AI

AI Tools and Preparation

AI tools will disrupt teams and companies more than any previous technology. Companies need to prepare now. For example, using ChatGPT, you can create highly customized and effective business proposals in seconds. AI tools can analyze vast amounts of data, identify patterns, and provide insights that can transform how businesses operate.

Practical Tips for Using AI

Thor shared practical tips for using AI tools effectively. For instance, adding specific questions to prompts can significantly improve results: “What are 5 questions for me that will help you do a better job at completing this task? Please ask the questions 1 at a time.” This approach ensures that AI tools are tailored to provide the most relevant and useful insights.



Joel “Thor” Neeb’s insights from the Delaware Business Owners Summit provide a clear roadmap for thriving in the AI Insight Age. By embracing strategic agility, continuous learning, and the effective use of AI tools, businesses can navigate this new era successfully. Prepare now, and turn the chaos of technological change into a ladder for growth and innovation. The key takeaway is that businesses must be adaptable, continuously learn, and leverage AI to stay ahead of the curve.

For more insights from Joel “Thor” Neeb, you can connect with him on LinkedIn.

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