Pricing Sensitivity, Strategy, and Tactics Most people underprice because they misunderstand price sensitivity. Buying decisions are primarily about whether or not something is worth spending ANY money for – not

Deciding whether to hire a fractional executive or a full-time employee? Here are a few things to consider when making this decision: Goals: Consider the specific needs and goals of

When was the last time you read through all your marketing materials (websites, emails, one pagers, ads, etc.) to ensure your brand messaging is concise and that you’re telling the

In today's fast-paced business world, your company must continually seek efficient ways to maximize your resources. One effective solution is Fractional HR, a service designed to bridge the gap between

ChatGPT Prompts ChatGPT prompts can teach you how to leverage this powerful tool to serve as a reliable “intern” to do 80% of the work if you follow the 10/80/10

North Star Metrics are the top-line metrics that all company priorities are aligned around. Whatever companies choose as their guiding metric, all energy and brainpower will flow in that direction. There

 This advice is relevant for entrepreneurs preparing to raise $1M or more, and you can leverage the fundraising resources below Focus on how to build relationships, so investors know,

The Global Consortium of Entrepreneurship Centers (GCEC) is the premier academic organization addressing emerging topics of importance to university-based entrepreneurship programs around the world. At the GCEC 2023 conference, Prof

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