Marketing is the activity or business of promoting and selling products or services, including market research and advertising.
Videos
Video 1/6 – The AIDA Model: What It Is and How to Use It
Video 2/6 – Intro to Digital Marketing In 5 Minutes
Video 3/6 – The Most Valuable Digital Marketing Skills by Neil Patel
Video 4/6 – Life’s a Pitch: The Wide World of Collateral by Sean Sutherland
Video 5/6 – Porter’s 5 Forces That Make Companies Successful
Video 6/6 – Best Marketing Strategy Ever: Steve Jobs Think Different/Crazy Ones Speech
Required Readings
- Marketing vs. promotion blog post by Seth Godin
- 10 Ways To Not Screw Up Your Marketing
- Why Marketing Flywheels Work
- Subject Line Generator and Headline Analyzer
- How to Align Your Content Strategy to Your Brand & Marketing Strategy
- Book Summary – The Last Safe Investment Is You
- Who’s your villain?
Resources
- Highly recommend subscribing to marketing guru Seth Godin’s daily blog
- Dozens of great articles from The Content Strategy Reeder
- 50+ Creative Resources
- Your 1-Page Marketing Plan
- Landing Page Template
- Book Summary – So What? How to Communicate What Really Matters to Your Audience
- 4 Principles of Marketing Strategy by Brian Tracy (25 minute video)
- Yep – From idea to signups in 15 minutes
- How to increase your UX skills