Marketing is the activity or business of promoting and selling products or services, including market research and advertising.


Video 1/6 – The AIDA Model: What It Is and How to Use It

Video 2/6 – Intro to Digital Marketing In 5 Minutes

Video 3/6 – The Most Valuable Digital Marketing Skills by Neil Patel

Video 4/6 – Life's a Pitch: The Wide World of Collateral by Sean Sutherland

Video 5/6 – Porter's 5 Forces That Make Companies Successful

Video 6/6 – Best Marketing Strategy Ever: Steve Jobs Think Different/Crazy Ones Speech

 Required Readings

  1. 274 Powerful Hooks
  2. Marketing vs. promotion blog post by Seth Godin
  3. 7 Copywriting Frameworks That Sell
  4. 9 Valuable Lessons Joe Polish Learned About Marketing
  5. 10 Ways To Not Screw Up Your Marketing
  6. Why Marketing Flywheels Work
  7. Subject Line Generator and Headline Analyzer
  8. How to Align Your Content Strategy to Your Brand & Marketing Strategy
  9. Book Summary – The Last Safe Investment Is You
  10. Who's your villain?


  1. Highly recommend subscribing to marketing guru Seth Godin's daily blog
  2. Dozens of great articles from The Content Strategy Reeder
  3. 50+ Creative Resources
  4. Your 1-Page Marketing Plan
  5. Landing Page Template
  6. Book Summary – So What? How to Communicate What Really Matters to Your Audience
  7. 4 Principles of Marketing Strategy by Brian Tracy (25 minute video)
  8. Yep – From idea to signups in 15 minutes
  9. How to increase your UX skills
  10. 105 Words to Infuse Your Content with Emotion
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