Renewable Resources

You can get access to this template for making offers so good people feel stupid saying no. You can learn more in Alex Hormozi’s book: $100M Offers: How To Make Offers So Good People Feel Stupid Saying No.

Your 1-Page Marketing Plan breaks down the marketing process into 9 sets of activities over 3 phases of marketing: Before: when you help cold prospects to know you and indicate interest in your offering During: when you get interested leads to like you enough to buy for the first time After: when you get customers to trust you, buy regularly, and refer other customers as raving fans You can learn more in Allan Dib’s book The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd.

OKRs are an effective goal-setting and leadership tool for communicating what you want to accomplish and what milestones you’ll need to meet in order to accomplish it. OKRs are used by some of the world’s leading organizations to set and enact their strategies. Scroll down to learn more and review our presentation on OKR best practices. OKR Formula OKRs are typically written with an Objective at the top and 3 to 5 supporting Key Results below it. They can also be written as a statement: I will (Objective) as measured by (Key Results). Objectives An Objective is simply what is

North Star Metrics are the top-line metrics that all company priorities are aligned around. Whatever companies choose as their guiding metric, all energy and brainpower will flow in that direction. There are six categories of North Star Metrics: Revenue (e.g. ARR, GMV): The amount of money being generated — the focus of ~50% of companies. Customer growth (e.g. paid users, market share): The number of users who are paying — the focus of ~35% of companies. Consumption growth (e.g. messages sent, nights booked): The intensity of usage of your product, beyond simply visiting your site — the focus of ~30%

Do you want to acquire Product Management expertise? Read everything that Rohan Rajiv posts on Product Management. Then, subscribe to Lenny’s newsletter and read his archives. And then, browse the graphic case studies from Growth Design.

When you and your team have clarity about the vision for a new project kickoff, then you will significantly increase the likelihood that you win and make your vision a reality. It pays big dividends to invest in your project kickoff vision clarity. Here’s an example of the 4 steps to create project kickoff vision clarity. # 🏆 Step 1: Define “Winning”   – I want to launch a software side project that makes ≥$1,000 MRR by month X so I can start diversifying my income and eventually replace my day job. 😄 **Good Outcome** → Side project that does

Do you need help generating a subject line, headline, or title? Enter your [TOPIC] into this Subject Line Generator for a big list of titles you can use for blog posts, emails, ads, etc. Do you need ideas for writing your next blog post? Enter [1-5 NOUNS] into Hubspot’s Blog Ideas Generator. Do you want to test your email subject line? Boost your email open rates: analyze and improve your subject lines before sending your next campaign. Do you want to know how engaging your current subject line, headline, or title is? Enter your [HEADLINE] into this Headline Analyzer for

If you’re not sure how to promote your product or service on your website, use this Fill-In-The-Blank Landing Page Template as a model for your page, and you’ll be good to go.  

Referral Based Business Development If you want to build your business based on referrals, then you need to memorize this phrase from Alan Weiss: “Referrals are the coinage of my realm. Given the success of our current engagement, whom do you know who could also use such benefits and value? If you would make the introduction, that would be greatly appreciated. If not, may I simply use your name? If you prefer, I won’t mention you at all.” The last 3 sentences present your client with 3 choices of yeses. If you don’t actively seek referral business while doing projects,