Renewable Resources

I’ve Followed Up, Now What? Reasons to Keep in Touch

Resource brought to you by Liz Whitehead from 12PointFive Liz Whitehead is the CEO of Diversity Masterminds® and 12PointFive. Accepted by Fortune 1000 companies, diverse business certifications are powerful business development tools for businesses owned by the new majority – people with disabilities, women, minorities, veterans, and the LGBTQ community. To harness that power, business owners need to understand how to leverage the opportunities that diversity certification provides. Liz is a business development consultant that puts MWBEs, DOBEs, LGBTBEs, and VOBs on the right track to make meaningful relationships within the supplier diversity network, have more productive conversations, and win

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Build Your Network into a Referral Machine

This resource is brought to you by Liz Whitehead Liz Whitehead is the CEO of Diversity Masterminds® and 12PointFive. Accepted by Fortune 1000 companies, diverse business certifications are powerful business development tools for businesses owned by the new majority – people with disabilities, women, minorities, veterans, and the LGBTQ community. To harness that power, business owners need to understand how to leverage the opportunities that diversity certification provides. Liz is a business development consultant that puts MWBEs, DOBEs, LGBTBEs, and VOBs on the right track to make meaningful relationships within the supplier diversity network, have more productive conversations, and win

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Non-Technical Founder? 6 Steps to Overcome the Technical Language Barrier! 🎯

You aren’t a developer. You don’t know a line of code from a line at the grocery store, but that’s fine. Terms like “Java” and “Swift” only pertain to coffee and the speed at which it comes to you. But that’s okay! Not everyone who has built a successful software startup began by knowing computer science and many of them were non-technical founders. Managing a development team is a skill they may have learned over countless years of challenges and growth. All of these steps below are written like a path you can follow to grow your own skills. These

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Customer Discovery

Customer discovery is the first phase of conducting research on a new idea, product, or service. Resources that can be helpful at this stage: Customer Discovery Interview Script Template make a copy of this to build out your list of questions for individuals The Ultimate List of Customer Discovery Questions has lots to choose from that you can tailor to your specific business idea Weekly Plan for INAF283 Social Entrepreneurship contains all my lecture slides and videos from class, and you want to focus on weeks 3 and 4 with related resources to read/watch on the Readings tab Mastering Customer

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3 Ways to Create Better Lead Magnets According to Copywriting Pros

With more and more attention placed upon the importance of growing databases and better converting our current audiences, many people are now questioning the effectiveness of their email marketing strategy.  Nurturing a database through email marketing is one of our favorite topics to teach students during our certification.  Growing your email list is an effort that will reflect in various ways. However, it all starts with how you will hook people in, which is where your lead magnet comes in.  A lead magnet is a marketing term for a free resource given away to gather contact details: this can come

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Customer Discovery

Customer discovery is the first phase of conducting research on a new idea, product, or service. Resources that can be helpful at this stage: Customer Discovery Interview Script Template make

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