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Pricing Sensitivity Strategy Tactics

Pricing Sensitivity, Strategy, and Tactics

Most people underprice because they misunderstand price sensitivity. Buying decisions are primarily about whether or not something is worth spending ANY money for – not about the specific amount. How many people who would buy a $25 product wouldn’t buy it for $40?  Not many. They’re assessing whether or not it’s worth paying for at all – not the price point (within reason). Idea Citation: Josh Spector Pricing Resources The Relative Pricing Pyramid: How To Charge More For Your Products & Services As A Writer The Hidden World of Pricing: Uber, Trulia, Etsy, Superhuman & More The Strategy and Tactics

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ChatGPT Prompts

ChatGPT prompts can teach you how to leverage this powerful tool to serve as a reliable “intern” to do 80% of the work if you follow the 10/80/10 rule. The 10/80/10 rule is a leadership principle that can be applied to AI. Use the 10/80/10 rule with these ChatGPT prompts. You are there for the first 10% to define the outcome, what success looks like, and why this project matters. Then you let your team (or AI) do 80% of the work. They may zig where you would have zagged, but that’s okay because 80% done by someone else is

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Audit Your Brand to Transform Your Marketing

When was the last time you read through all your marketing materials (websites, emails, one pagers, ads, etc.) to ensure your brand messaging is concise and that you’re telling the right story to your customers? And yes, we mean all. You need to audit your brand to transform your marketing. If you are like us, it’s probably been a while. We understand that auditing your marketing can be a time-consuming task that is easy to push off. That’s why we wanted to provide these two quick resources you can fill out to guide you in the right direction with your

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Finance Cheat Sheet

Finance Cheat Sheet This finance cheat sheet is the most useful resource we’ve found on the internet in 2023! We recommend it be required reading for you and everyone you work with because it’s like a finance textbook on one page. Inside you can find: 90+ KPIs Accounting KPIs Cash KPIs Balance Sheet KPIs SaaS KPIs Capex KPIs CEO KPIs Headcount KPIs Manufacturing KPIs Inventory KPIs Finance Organization Chart FP&A Methods & Skills Financial terms explained to non-finance people How to reduce costs Cash conversion cycle Budget process PVM Analysis Valuation techniques   Click HERE to download the PDF. This resource

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Onboarding Plan for New Team Members

An onboarding plan for new team members is a key ingredient to ensure a smooth process of onboarding new team members into the workplace. Onboarding starts as soon as a new employee accepts a job offer. It involves a series of events, such as the new hire orientation on day one, and helps them learn more about the company and their role. You need to prepare an onboarding plan for new team members to set them, and your company, up for success.  Onboarding Tools from Malloy Industries START HERE: Onboarding Plan for New Team Member Template for creating a cohesive

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Fundraising Advice for Camelback Ventures $1M Club

 This advice is relevant for entrepreneurs preparing to raise $1M or more, and you can leverage the fundraising resources below Focus on how to build relationships, so investors know, like, and trust you 5×7 Rule: 5 interactions in 7 weeks = friendship for life You build trust by being vulnerable If you ask for money, you can advice If you ask for advice, you can get money twice Get advice, implement, share what you learned, and say thanks, close the loop Get intro, meet a new person, say thanks for the intro, share what you learned, close the loop

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When is the Right Time to Hire a Fractional Executive Over a Full-Time Employee?

Deciding whether to hire a fractional executive or a full-time employee? Here are a few things to consider when making this decision: Goals: Consider the specific needs and goals of your organization. If you need specialized expertise or leadership for a particular project or initiative, a fractional executive may be a better fit. If you require ongoing leadership and management of the company, a full-time executive may be more appropriate. Budget: Consider your budget and resources. Hiring a full-time executive can be expensive, as it often requires paying a salary, benefits, and other compensation. Fractional executives are a more cost-effective

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What is a Fractional Executive?

Not sure what a fractional executive is… A fractional executive is a highly skilled and experienced professional who works for a company on a part-time or project basis, typically as a senior-level executive. They are usually hired to provide strategic guidance and expertise to a company in a part-time leadership role. Fractional executives’ responsibilities may include tasks such as developing and implementing strategic plans, building repeatable sales processes, improving operations, increasing profitability, managing teams, coaching employees, and supporting fundraising efforts. A fractional executive is not a full-time employee of the company. They are a fully integrated part of the team,

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Find Your Next Full-Time Job

Open Roles at VC Firm’s Portfolio Companies Click the links to see job boards with open positions at 100s of well-funded companies across industries. Look here to find your next full time job AngelList Talent aka Wellfound Lenny’s Job Board Nonprofit HR’s Job Board Follow Nick Martin on LinkedIn for weekly job openings Remote Job Boards Subscribe to SandroBits newsletter for some of the hottest job and talent leads in DC Venture Capital Jobs and Career Resources for those looking to work at a VC firm Open Startup Roles at Seed-Series B Startups Find jobs at top marketplace startups Breakthrough Energy

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Automate Unlimited Copy and Paste

This framework has saved 500+ hours of my life over the past 10 years. You can leverage software to create abbreviations with keyboard shortcuts to create an unlimited amount of information to copy and paste. You can apply these methods on your PC, Mac, and phone! Download Breevy for PC 

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ChatGPT Prompts

ChatGPT prompts can teach you how to leverage this powerful tool to serve as a reliable “intern” to do 80% of the work if you follow the 10/80/10 rule. The

Read More »

Finance Cheat Sheet

Finance Cheat Sheet This finance cheat sheet is the most useful resource we’ve found on the internet in 2023! We recommend it be required reading for you and everyone you

Read More »