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Malloy Industries

Operations

Expanding Market Reach

In the dynamic landscape of business growth, achieving sustainable success is best done by understanding the nuances of Total Addressable Market (TAM), Serviceable Available Market (SAM), and Share of Market (SOM). Imagine these concepts as concentric circles, where each circle represents a unique opportunity for market expansion. Navigating this diagram strategically can pave the way for increasing your market size and establishing a stronger foothold in your industry.     1. SOM (Share of Market): The innermost circle represents the portion of the SAM that you currently serve or command as a business. To increase your SOM: Enhance your value

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You Might Not Need a Virtual Assistant, After All

This resource is brought to you by Ashlee Berghoff Ashlee Berghoff, MBA, is the founder of A Squared Online, which buys back time for busy entrepreneurs through process improvement and virtual assistant recruiting. As her clients take focused action and get out of the weeds, they’re able to grow while working less. Her team provides expertise on systems strategy, standard operating procedures, workflow mapping, efficiency, and software selection.   Do you actually need a virtual assistant? A lot of people who think they need a virtual assistant, don’t. This is because, to be effective, a good virtual assistant needs a

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XDS Operational Analysis

XDS Operational Analysis Leverage tools to monitor, analyze, and reflect on what is a good use of your time! XDS Operational Analysis helps you prioritize and delegate tasks. https://www.youtube.com/watch?v=ltq5drSnUVwLeverage tools to monitor, analyze, and reflect on what is a good use of your time! XDS Operational Analysis helps you prioritize and delegate tasks.

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Marie Kondo Your Browser Tabs With OneTab

If you have twenty browser tabs open right now, each one is a small open loop pulling at your attention. Tidying expert Marie Kondo's KonMari Method asks you to keep only what sparks joy and let go of the rest. You can do the same with your tabs using a free Chrome extension called OneTab, and you get to decide when you return to each project. What OneTab Does One click on the OneTab icon converts all your open tabs into a single list. Nothing is lost: you can restore any tab on its own, or all of them at

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Automation Tools from A to Z: A CEO’s 2026 Starter Stack

The fastest way to get your week back is to stop doing work that software can do for you. The bigger picture is in Reclaim Your Freedom and Time by Delegating and Automating. The catch is that the tool landscape changes constantly, and in 2026 nearly every category has been reshaped by built-in AI that now plans, prioritizes, and summarizes rather than just stores information. Below is a practical starter stack organized by the job you are trying to do: connect your apps, run projects, protect your calendar, manage customers, and handle the back office. Pick one category where you

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Leverage Lists Are Better Than To-Do Lists

A to-do list keeps you busy. A leverage list makes you free. Actions on a leverage list keep working for you after you finish them, while to-do items just come back around again. If you want to reclaim your time, spend more of it on the leverage list. The Test: Time Liability or Time Asset? Here's how to tell which list a task belongs on. It's a to-do item (a time liability) if, once it's done, it will show up again and again. Answering the same kind of email, pulling the same manual report, re-explaining the same process: you'll do

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How to Copy and Publish an Eventbrite Event (Step-by-Step SOP)

This is our standard operating procedure for spinning up a new event quickly: instead of building from scratch, you copy an existing Eventbrite event and update the details. We use it to publish new Malloy masterclasses, and you can use the same process for your own recurring events. Follow the 35-step Scribe walkthrough below, which shows each click with screenshots. The short version: duplicate a past event, update the title, date, time, description, and image, double-check the registration and pricing settings, then publish and share the link. Before You Start Have the event details ready before you open Eventbrite, so

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10 Advantages of Outsourcing Software Development

Businesses have been outsourcing their software development needs for many years. There are a number of reasons why this is a smart decision. In this blog post, we will discuss the 10 biggest advantages of outsourcing your software development projects. By understanding these benefits, you can make an informed decision about whether or not outsourcing is the right choice for your business! Outsourcing software development can save your business a lot of money. By working with an experienced and reputable company, you can get your project done for a fraction of the cost of hiring in-house developers. You will also

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Essentialism by Greg McKeown: The Disciplined Pursuit of Less

Greg McKeown's "Essentialism" is built on one simple idea: less but better. It is not about getting more done in less time but getting only the right things done. For CEOs drowning in options, opportunities, and other people's priorities, it is one of the most clarifying books you can read, and its core warning sticks with you: "If you don't prioritize your life, someone else will." Deciding what matters most before it is too late is exactly what an exercise like Five Wishes forces. The Four Moves McKeown organizes the discipline into four stages. Essence is the mindset shift: from

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Double Your Profits

How to Double Your Profits

Profit = Revenue – Cost. Bob Fifer built his famous playbook on this equation in "Double Your Profits in Six Months or Less," and it remains one of the most useful profit books a CEO can read. The whole thing comes down to relentlessly pushing revenue up and costs down, and being far more disciplined about both than your competitors are. The Big Idea: Strategic vs. Non-Strategic Fifer's most valuable distinction is between strategic costs (the ones that bring in business, like effective sales and marketing) and non-strategic costs (everything else). His rule: outspend your competition on strategic costs in

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Expanding Market Reach

In the dynamic landscape of business growth, achieving sustainable success is best done by understanding the nuances of Total Addressable Market (TAM), Serviceable Available Market (SAM), and Share of Market

Read More »

XDS Operational Analysis

XDS Operational Analysis Leverage tools to monitor, analyze, and reflect on what is a good use of your time! XDS Operational Analysis helps you prioritize and delegate tasks. https://www.youtube.com/watch?v=ltq5drSnUVwLeverage tools

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