How to Get Reverse Testimonials and Convert New Customers
Testimonials are one of the most underrated tools for growth, but not just any testimonials. The kind that convert are reverse testimonials: ones that start with the customer's doubt and then resolve it. They're the most effective way to use social proof, one of Robert Cialdini's six principles of persuasion. Here's how to capture and use them. Ready to collect them? Use the Testimonial Interview Script to run the conversation. Why Testimonials Do the Selling Testimonials are trust builders, objection busters, and conversion drivers, mini case studies that show a prospect the transformation you deliver, in your customer's words rather
