Fundraising Advice for Camelback Ventures $1M Club

This advice is relevant for entrepreneurs preparing to raise $1M or more, and you can leverage the fundraising resources below

  • Focus on how to build relationships, so investors know, like, and trust you
  • 5×7 Rule: 5 interactions in 7 weeks = friendship for life
  • You build trust by being vulnerable
  • If you ask for money, you can advice
  • If you ask for advice, you can get money twice
  • Get advice, implement, share what you learned, and say thanks, close the loop
  • Get intro, meet a new person, say thanks for the intro, share what you learned, close the loop
  • Connect the dots for what you say you will do in the next 1/3/6/12 months
  • Whenever you get a range of numbers, use the lower bound
  • Make the math easy so a 3rd grader can do it so investors feel smart in their head
  • Do what you say you are going to do, so they associate you as someone who does what they say they are going to do
  • Give yourself a buffer when setting expectations on follow-up to over-deliver
  • Who do you know that I should know?
  • What would you do if you were me?
  • Monthly company update email to everyone using
  • I never like to let a ‘no' go to waste, so if there's anything you can share about why the group passed, that would be super helpful. I'm always looking to improve.
  • Fast no > slow maybe
  • No means not yet
  • Coachable spirit
  • Smile and nod. That’s a great question. I appreciate you asking the question
  • Leverage momentum with other meetings to create FOMO and sustain momentum with each investor
  • Be willing to accept payment in as many ways as possible and as often as possible
  • You don’t need one close date
  • Time, Talent, and Treasure
  • 3 ways to ask for the referral intro
  • Ask for money, get advice. Ask for advice, get money, twice.
  • Advice > feedback in all areas
  • 7 bags – problem, solution, target profile, (trigger – how do you do that?), objections, testimonials, risk reversal, uniqueness
  • Need to cover all 7 for investors and customers and new employees
  • Maslows for investors below
  • Elevator pitch – do you know how? Well what we do is…
  • Ask, what time is it?
  • Call to value > call to action
  • Pitch present and persuade
  • Always have an ask
  • Appendix slides FTW


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