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Expanding Market Reach

In the dynamic landscape of business growth, achieving sustainable success is best done by understanding the nuances of Total Addressable Market (TAM), Serviceable Available Market (SAM), and Share of Market (SOM). Imagine these concepts as concentric circles, where each circle represents a unique opportunity for market expansion. Navigating this diagram strategically can pave the way for increasing your market size and establishing a stronger foothold in your industry.     1. SOM (Share of Market): The innermost circle represents the portion of the SAM that you currently serve or command as a business. To increase your SOM: Enhance your value

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Evaluating and Developing Entrepreneurial Leaders

 Founders and small business owners are in a unique leadership position that requires a different set of skills than leaders of large corporations. In this session, Dane Wagner will discuss the differences between corporate and entrepreneurial leaders and why it’s important to understand how to define high performance. Without an understanding of how to best perform, founders will find it challenging to grow and develop into exceptional leaders. Wagner will share actionable tips about how to evaluate and grow world-class entrepreneurial leaders in your startup or small business. You will learn how to define and measure high performance in

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You Might Not Need a Virtual Assistant, After All

This resource is brought to you by Ashlee Berghoff Ashlee Berghoff, MBA, is the founder of A Squared Online, which buys back time for busy entrepreneurs through process improvement and virtual assistant recruiting. As her clients take focused action and get out of the weeds, they’re able to grow while working less. Her team provides expertise on systems strategy, standard operating procedures, workflow mapping, efficiency, and software selection.   Do you actually need a virtual assistant? A lot of people who think they need a virtual assistant, don’t. This is because, to be effective, a good virtual assistant needs a

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Value Equation from $100M Offers

Value Equation from $100M Offers This video will help you understand the factors in the value that you provide to your customers, such as “time delay” and “perceived likelihood of achievement”. Define your value ladder by identifying your dream customer, the result, and the new opportunity. This video will help you understand the factors in the value that you provide to your customers, such as “time delay” and “perceived likelihood of achievement”. Define your value ladder by identifying your dream customer, the result, and the new opportunity.

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XDS Operational Analysis

XDS Operational Analysis Leverage tools to monitor, analyze, and reflect on what is a good use of your time! XDS Operational Analysis helps you prioritize and delegate tasks. https://www.youtube.com/watch?v=ltq5drSnUVwLeverage tools to monitor, analyze, and reflect on what is a good use of your time! XDS Operational Analysis helps you prioritize and delegate tasks.

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Build Your Network into a Referral Machine

This resource is brought to you by Liz Whitehead Liz Whitehead is the CEO of Diversity Masterminds® and 12PointFive. Accepted by Fortune 1000 companies, diverse business certifications are powerful business development tools for businesses owned by the new majority – people with disabilities, women, minorities, veterans, and the LGBTQ community. To harness that power, business owners need to understand how to leverage the opportunities that diversity certification provides. Liz is a business development consultant that puts MWBEs, DOBEs, LGBTBEs, and VOBs on the right track to make meaningful relationships within the supplier diversity network, have more productive conversations, and win

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Non-Technical Founder? 6 Steps to Overcome the Technical Language Barrier! 🎯

You aren’t a developer. You don’t know a line of code from a line at the grocery store, but that’s fine. Terms like “Java” and “Swift” only pertain to coffee and the speed at which it comes to you. But that’s okay! Not everyone who has built a successful software startup began by knowing computer science and many of them were non-technical founders. Managing a development team is a skill they may have learned over countless years of challenges and growth. All of these steps below are written like a path you can follow to grow your own skills. These

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3 Ways to Create Better Lead Magnets According to Copywriting Pros

With more and more attention placed upon the importance of growing databases and better converting our current audiences, many people are now questioning the effectiveness of their email marketing strategy.  Nurturing a database through email marketing is one of our favorite topics to teach students during our certification.  Growing your email list is an effort that will reflect in various ways. However, it all starts with how you will hook people in, which is where your lead magnet comes in.  A lead magnet is a marketing term for a free resource given away to gather contact details: this can come

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10 Advantages of Outsourcing Software Development

Businesses have been outsourcing their software development needs for many years. There are a number of reasons why this is a smart decision. In this blog post, we will discuss the 10 biggest advantages of outsourcing your software development projects. By understanding these benefits, you can make an informed decision about whether or not outsourcing is the right choice for your business! Outsourcing software development can save your business a lot of money. By working with an experienced and reputable company, you can get your project done for a fraction of the cost of hiring in-house developers. You will also

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Expanding Market Reach

In the dynamic landscape of business growth, achieving sustainable success is best done by understanding the nuances of Total Addressable Market (TAM), Serviceable Available Market (SAM), and Share of Market

Read More »

XDS Operational Analysis

XDS Operational Analysis Leverage tools to monitor, analyze, and reflect on what is a good use of your time! XDS Operational Analysis helps you prioritize and delegate tasks. https://www.youtube.com/watch?v=ltq5drSnUVwLeverage tools

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