Mike Malloy

$100M Offers

$100M Offers with Example Template

You can get access to this template for making offers so good people feel stupid saying no. You can learn more in Alex Hormozi’s book: $100M Offers: How To Make Offers So Good People Feel Stupid Saying No.

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Your 1-Page Marketing Plan

Your 1-Page Marketing Plan

Your 1-Page Marketing Plan breaks down the marketing process into 9 sets of activities over 3 phases of marketing: Before: when you help cold prospects to know you and indicate interest in your offering During: when you get interested leads to like you enough to buy for the first time After: when you get customers to trust you, buy regularly, and refer other customers as raving fans You can learn more in Allan Dib’s book The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd.

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If you want happiness

If You Want Happiness…

If you want happiness for an hour – take a nap. If you want happiness for a day – go fishing. If you want happiness for a month – get married. If you want happiness for a year – inherit a fortune. If you want happiness for a lifetime – help someone else. – Chinese Proverb

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Becoming So Good They Can't Ignore You Book Cover

Becoming So Good They Can’t Ignore You

Mike Malloy wrote and self-published his first book, Becoming So Good They Can’t Ignore You, in 2013. The book highlights his first 4.5 years of professional experience at Deloitte and starting Waveborn Sunglasses while teaching you how to adopt the Craftsman Mindset to find work you love. It’s < 60 pages and can be read in about an hour. You can download the PDF version for free here.

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Objectives and Key Results

Objectives and Key Results (OKRs)

OKRs are an effective goal-setting and leadership tool for communicating what you want to accomplish and what milestones you’ll need to meet in order to accomplish it. OKRs are used by some of the world’s leading organizations to set and enact their strategies. Scroll down to learn more and review our presentation on OKR best practices. OKR Formula OKRs are typically written with an Objective at the top and 3 to 5 supporting Key Results below it. They can also be written as a statement: I will (Objective) as measured by (Key Results). Objectives An Objective is simply what is

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Double Your Profits

Double Your Profits

Double Your Profits: 78 Ways to Cut Costs, Increase Sales, and Dramatically Improve Your Bottom Line in 6 Months or Less by Bob Fifer Profit = Revenue – Cost = You need to increase revenue and decrease cost wherever and whenever possible! Anyone who cares about the profits of his or her business should read this book summary. Part I – Creating the Culture The driving goal of any organization should be one simple thing: to be the best. We’re here to make a profit. We’re here to make as much profit as we possibly can. Profit is the most

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North Star Metrics Input Levers

North Star Metrics

North Star Metrics are the top-line metrics that all company priorities are aligned around. Whatever companies choose as their guiding metric, all energy and brainpower will flow in that direction. There are six categories of North Star Metrics: Revenue (e.g. ARR, GMV): The amount of money being generated — the focus of ~50% of companies. Customer growth (e.g. paid users, market share): The number of users who are paying — the focus of ~35% of companies. Consumption growth (e.g. messages sent, nights booked): The intensity of usage of your product, beyond simply visiting your site — the focus of ~30%

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Ikigai

Ikigai

Ikigai is a Japanese concept referring to something that gives a person a sense of purpose, a reason for living.  Videos You need to watch each video in its entirety. Video 1/1 – Ikigai and Entrepreneurship  Required Readings How To Find Your Ikigai And Transform Your Outlook On Life And Business The Philosophy of Ikigai: 3 Examples About Finding Purpose  Resources Ikigai Slides – for your reference from the video

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Dad Advice

Dad Advice

Pro Tips from Experienced Dads Let’s begin with a few pieces of advice from my dad, Tom Malloy: “This too shall pass.” “It’s a temporary inconvenience.” “The baby isn’t crying at you, it’s nothing personal.” “She’s not yelling at you, she’s yelling at the (imaginary) guy behind you.” (learned from being in the army) “You’re right about that.” (ends almost every argument) Dad Advice When my wife was 6 months pregnant, I emailed 50 of my closest friends who are dads to ask for their advice on 5 pressing topics. I edited and anonymized their advice to share this Dad

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MBA Survivor Advice

MBA Advice

So, you are considering going back to school to get your MBA. Let me share my experiences with grad school. I worked for Deloitte Consulting in DC for four years right after finishing my undergrad studies in math and computer science at Boston College. After my first year, I decided I wanted to go to Georgetown to get my M.S. in Computer Science (and play 3 more years of college ultimate frisbee). The most important questions that Deloitte asked me in the process were “what do you want to be able to do in a few years with a master’s

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Your 1-Page Marketing Plan

Your 1-Page Marketing Plan

Your 1-Page Marketing Plan breaks down the marketing process into 9 sets of activities over 3 phases of marketing: Before: when you help cold prospects to know you and indicate

Read More »
Double Your Profits

Double Your Profits

Double Your Profits: 78 Ways to Cut Costs, Increase Sales, and Dramatically Improve Your Bottom Line in 6 Months or Less by Bob Fifer Profit = Revenue – Cost =

Read More »
North Star Metrics Input Levers

North Star Metrics

North Star Metrics are the top-line metrics that all company priorities are aligned around. Whatever companies choose as their guiding metric, all energy and brainpower will flow in that direction.

Read More »
Ikigai

Ikigai

Ikigai is a Japanese concept referring to something that gives a person a sense of purpose, a reason for living.  Videos You need to watch each video in its entirety.

Read More »
Dad Advice

Dad Advice

Pro Tips from Experienced Dads Let’s begin with a few pieces of advice from my dad, Tom Malloy: “This too shall pass.” “It’s a temporary inconvenience.” “The baby isn’t crying

Read More »
MBA Survivor Advice

MBA Advice

So, you are considering going back to school to get your MBA. Let me share my experiences with grad school. I worked for Deloitte Consulting in DC for four years

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