Jingnan Sun

Pricing Sensitivity Strategy Tactics

Pricing Sensitivity, Strategy, and Tactics

Most people underprice because they misunderstand price sensitivity. Buying decisions are primarily about whether or not something is worth spending ANY money for – not about the specific amount. How many people who would buy a $25 product wouldn’t buy it for $40?  Not many. They’re assessing whether or not it’s worth paying for at all – not the price point (within reason). Idea Citation: Josh Spector Pricing Resources The Relative Pricing Pyramid: How To Charge More For Your Products & Services As A Writer The Hidden World of Pricing: Uber, Trulia, Etsy, Superhuman & More The Strategy and Tactics

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