Isa Castellanos Velasco, Author at Malloy Industries

3 Ways to Create Better Lead Magnets According to Copywriting Pros

With more and more attention placed upon the importance of growing databases and better converting our current audiences, many people are now questioning the effectiveness of their email marketing strategy. Nurturing a database through email marketing is one of our favorite topics to teach students during our certification. Growing your email list is an effort that will reflect in various ways. However, it all starts with how you will hook people in, which is where your lead magnet comes in. A lead magnet is a marketing term for a free resource given away to gather contact details: this can come

So What?

Source: So What? How to Communicate What Really Matters to Your Audience By Mark Magnacca 1. What You Need to Know “Sharpen your interest in two major subjects: life and people. You will only gather information from a source if you are interested in it.” – Jim Rohn You must communicate to people how what you have can benefit them. The results of the So What method include: 1. Engaging your audience because you are more relevant 2. Making more money 3. Getting what you want in life “It’s all about them” mindset > “it’s all about us” mindset Focus on what

The Last Safe Investment Is You

The Last Safe Investment: Spending Now to Increase Your True Wealth Forever by Bryan Franklin and Michael Ellsberg This book teaches you about the most valuable Super Skills to be successful in your personal and professional life. Interpersonal Super Skills Leadership and Influence Public Speaking Visioning Teaching Selling Networking and Building Tribe Holding Paradox Creative Super Skills Contextual Importing Improvisation (Yes, and…) Writing and Copywriting Reading Storytelling: Public Narrative & Story of Self, Us, Now. Design: 50 Things You [Probably] Forgot To Design Physical Super Skills Longevity Mental Focus Clean, Healthy Appearance Dress as you hope to be perceived Clean,

Peak: How Great Companies Get Their Mojo from Maslow

Peak: How Great Companies Get Their Mojo from Maslow by Chip Conley

The Richest Man in Babylon

The Richest Man in Babylon By George S. Clason One key takeaway: A part of all you earn is yours to keep. Whenever you generate income, the first thing to do is to allocate 1/10 to pay yourself first. Money is plentiful for those who understand the simple rules of its acquisition: Start your purse to fattening Control your expenditures Make your gold multiply Guard your treasures from loss Make your dwelling/house a profitable investment Insure a future income Increase our ability to earn Money is governed today by the same laws which controlled it when prosperous men roamed the