Isa Castellanos Velasco

I’ve Followed Up, Now What? Reasons to Keep in Touch

Resource brought to you by Liz Whitehead from 12PointFive Liz Whitehead is the CEO of Diversity Masterminds® and 12PointFive. Accepted by Fortune 1000 companies, diverse business certifications are powerful business development tools for businesses owned by the new majority – people with disabilities, women, minorities, veterans, and the LGBTQ community. To harness that power, business owners need to understand how to leverage the opportunities that diversity certification provides. Liz is a business development consultant that puts MWBEs, DOBEs, LGBTBEs, and VOBs on the right track to make meaningful relationships within the supplier diversity network, have more productive conversations, and win

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Build Your Network into a Referral Machine

This resource is brought to you by Liz Whitehead Liz Whitehead is the CEO of Diversity Masterminds® and 12PointFive. Accepted by Fortune 1000 companies, diverse business certifications are powerful business development tools for businesses owned by the new majority – people with disabilities, women, minorities, veterans, and the LGBTQ community. To harness that power, business owners need to understand how to leverage the opportunities that diversity certification provides. Liz is a business development consultant that puts MWBEs, DOBEs, LGBTBEs, and VOBs on the right track to make meaningful relationships within the supplier diversity network, have more productive conversations, and win

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Non-Technical Founder? 6 Steps to Overcome the Technical Language Barrier! 🎯

You aren’t a developer. You don’t know a line of code from a line at the grocery store, but that’s fine. Terms like “Java” and “Swift” only pertain to coffee and the speed at which it comes to you. But that’s okay! Not everyone who has built a successful software startup began by knowing computer science and many of them were non-technical founders. Managing a development team is a skill they may have learned over countless years of challenges and growth. All of these steps below are written like a path you can follow to grow your own skills. These

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Customer Discovery

Customer discovery is the first phase of conducting research on a new idea, product, or service. Resources that can be helpful at this stage: Customer Discovery Interview Script Template make a copy of this to build out your list of questions for individuals The Ultimate List of Customer Discovery Questions has lots to choose from that you can tailor to your specific business idea Weekly Plan for INAF283 Social Entrepreneurship contains all my lecture slides and videos from class, and you want to focus on weeks 3 and 4 with related resources to read/watch on the Readings tab Mastering Customer

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You Can Do Anything

You Can Do Anything!

In the spring of 2021, my mom was sick at a rehab facility, and she needed extra motivation and inspiration to complete her rehab activities in order to come home to celebrate her 50th wedding anniversary with my dad.  My mom loved printing out inspirational quotes from Facebook.  I created this “You Can Do Anything Book” as a collage of her favorite inspirational quotes she had saved at home.  I hope these quotes, inspirational words, and beautiful photos can inspire you and your loved ones to overcome whatever obstacles they are currently facing! YOU ARE SUPER!

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Verbal Judo

Verbal Judo: The Gentle Art of Persuasion By George J. Thompson Verbal Judo is the Gentle Art of gaining voluntary compliance through empathetic persuasion. Empathy = To see through the eyes of another EAT = Empathy Absorbs Tension 5 Things All People Have In Common All people want to be respected and treated with dignity in all situations. All people would rather be asked than told what to do. To ask is a sign of respect. All people want to know why they are being asked or told to do something. All people would rather have options than threats. All

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Thinking in Bets

Thinking in Bets – Making Smarter Decisions When You Don’t Have All the Facts By Annie Duke The book promises that thinking in bets will improve decision making throughout our lives. Annie Duke took a temporary break that turned into a twenty-year career as a professional poker player. She discovered a new kind of lab for studying how people learn and make decisions. Each poker hand provides immediate feedback with loose signals of decision quality. Bet = decision about an uncertain future Treating decisions as bets keeps emotions out of the process (as much as possible). Thinking in bets moves

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The Greatest Salesman in the World

The Greatest Salesman in the World by Og Mandino You can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years. Studying this book and the 10 scrolls (1 at a time for 30 days) has made the most significant, positive impact on my life and mindset since quarantine started. I have the main sentence of each scroll memorized and inscribed into my conscious and subconscious mind. I continue to repeat them every morning and night with a deep breath in and long exhale for each one. The practice involves reading the scroll

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The Challenger Sale

The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson   A survey of the attitudes and activities of thousands of frontline sales managers across 90 companies around the world showed 3 key information: I. There are 5 types of sales reps: Factor analysis done on the data showed that there are 5 types of sales reps: • The hard worker (21% of the sample): They are dedicated to the job, go the extra mile to see that they accomplish their goals. • The challenger (27% of the sample): They have a deep understanding of

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3 Ways to Create Better Lead Magnets According to Copywriting Pros

With more and more attention placed upon the importance of growing databases and better converting our current audiences, many people are now questioning the effectiveness of their email marketing strategy.  Nurturing a database through email marketing is one of our favorite topics to teach students during our certification.  Growing your email list is an effort that will reflect in various ways. However, it all starts with how you will hook people in, which is where your lead magnet comes in.  A lead magnet is a marketing term for a free resource given away to gather contact details: this can come

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Customer Discovery

Customer discovery is the first phase of conducting research on a new idea, product, or service. Resources that can be helpful at this stage: Customer Discovery Interview Script Template make

Read More »
You Can Do Anything

You Can Do Anything!

In the spring of 2021, my mom was sick at a rehab facility, and she needed extra motivation and inspiration to complete her rehab activities in order to come home

Read More »

Verbal Judo

Verbal Judo: The Gentle Art of Persuasion By George J. Thompson Verbal Judo is the Gentle Art of gaining voluntary compliance through empathetic persuasion. Empathy = To see through the

Read More »

Thinking in Bets

Thinking in Bets – Making Smarter Decisions When You Don’t Have All the Facts By Annie Duke The book promises that thinking in bets will improve decision making throughout our

Read More »

The Challenger Sale

The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson   A survey of the attitudes and activities of thousands of frontline sales managers across

Read More »