An offer is the promise you make to a customer: what they get, what it costs, and why it's worth it. A "$100M offer," a term from Alex Hormozi's book of the same name, is one matched so well to what the buyer wants that saying no feels like the harder choice.
The template below walks you through building one for your business, and this guide explains how to use it.
What Makes an Offer Hard to Say No To?
Most offers compete on price because they look like everything else on the market. The fix is to make yours hard to compare. Hormozi frames this with a value equation: an offer gets more attractive when you raise the dream outcome and the buyer's belief they'll reach it, and lower the time it takes and the effort they have to put in.
We see the same split in the CEOs we work with. The ones who struggle to sell usually have a fine product described in a forgettable way. The ones who sell easily have made the value obvious and the risk small.
The Value Equation
Value = (Dream Outcome × Perceived Likelihood of Achieving It) ÷ (Time Delay × Effort and Sacrifice).
Four levers: raise the first two, lower the last two. As time and effort approach zero, perceived value climbs sharply.
How to Build Your Offer, Step by Step
The template follows the same sequence Hormozi teaches:
- Pick the right market. Make sure your buyers are in real pain, have money to spend, are easy to reach, and sit in a growing space.
- List every problem. Walk through your customer's journey and write down each obstacle between them and the result they want.
- Turn problems into solutions. For every obstacle, name what you would have to give them to remove it.
- Build the delivery. Decide how each solution actually reaches them, then bundle the pieces into one offer.
How Should You Price It?
Price on value, not on cost. Hormozi's guidance is to charge enough that the price itself signals quality, then stack the offer so the total value the buyer sees is many times the price. The template gives you space to list each element and the value it carries, so the number you land on is one you can defend.
Scarcity, Urgency, Bonuses, and Guarantees
Four tools make a strong offer convert: genuine scarcity (a real limit on how many you take), urgency (a real reason to act now), bonuses (named, valuable add-ons presented after the price), and a guarantee that removes the buyer's risk.
Naming the Offer
Hormozi's MAGIC formula builds a name from five parts: a Magnet (the reason why), your Avatar (who it's for), the Goal (the dream outcome in a word), an Interval (how long it takes), and a Container (the word that signals a system, like Blueprint or Accelerator).
Get the Template
Make a copy of the $100M Offers Worksheet Template, fill it in for your next offer, and use the examples inside for inspiration.
Want a second set of eyes? Talk to our Team to book a free 30-minute Scalability Audit and we'll talk it through with you.
This template and framework are based on Alex Hormozi's book, $100M Offers: How to Make Offers So Good People Feel Stupid Saying No.
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