The leadership team was wearing too many hats, and marketing kept falling through the cracks. The company knew they needed to increase their top of funnel leads. They had built the perfect solution, but potential clients didn’t even know they existed…
Initially skeptical that a fractional executive could deliver meaningful impact. Quickly, Malloy Industries proved that concentrated attention from a marketing expert was 10X more effective than scattered full-time efforts. Malloy’s collaborative style made team integration seamless.
Marketing consistently generates brand awareness, sales conversations have dramatically improved, and senior leadership now has critical bandwidth to expand their product suite and grow their addressable market. The transformation has revolutionized the business.
In a specialized industry with limited competition, repeatedly being overlooked for ideal opportunities became a critical wake-up call. Convoke needed strategic marketing leadership to ensure they would never miss out again.
“We really needed to have more of a vocal presence, create more case studies, create more press releases, do more with our website, do more through social channels. But all that just wasn’t going to happen with the team that we had. We needed a leader to come in to do that for us.”
Initially, the team tried to tackle marketing challenges internally, relying on brute force and working more hours which led to feeling burnt out. Their efforts proved unsustainable, revealing they lacked the dedicated resources and specialized expertise necessary for real success.
“The reality was we just needed somebody who was experienced and skilled in this area, and when they woke up, it was what the first thing they were thinking about.”
The challenge appeared daunting: find a strategic planner, exceptional marketer, communicator, and someone who could galvanize a team. When they met Hilary Sutton from Malloy Industries, her expertise and immediate connection turned their uncertainty into confidence, marking a pivotal moment for their business.
“It really came out of just that initial meeting… I felt like she had a great background and skill set and the ability to organize, lead, and influence us in marketing.”
Initially, there were concerns: Could a fractional executive truly grasp their business context deeply enough to lead marketing effectively? What began as skepticism quickly transformed into clarity, demonstrating that strategic impact comes from smart choices, not endless hours. Constraints became clarity, and strategic decisions outperformed scattered efforts.
“The biggest question was whether they’d have enough context. But it turned out focused expertise beats scattered attention every time.”
Overcoming initial skepticism and ongoing challenges led to the ultimate breakthroughs: customers publicly praising their partnership and meetings consistently opening with acknowledgment of their innovative marketing initiatives. These milestones were clear indicators of significant market awareness and success.
“I’m spending less time on marketing yet achieving 10x the output. It’s freed me up for other areas crucial to our growth.”
Life looks dramatically different today. With a fractional marketing executive in place, the leadership team now dedicates vital hours previously spent on marketing toward sales growth and product innovation. The business is now marketing effectively, and it’s strategically moving toward becoming an industry leader.
“New customers are the lifeblood of our business, and now I have the time to dedicate fully to sales and product development—areas that drive sustainable growth.”
Traditional hiring often means rigidity and sunk costs. Convoke chose agility: a fractional executive model allowed them to pilot expertise, adapt strategies, and scale efforts without the overhead of a full-time hire. The simplicity of onboarding and the freedom to iterate became key advantages—proving that temporary partnerships could yield lasting momentum.
“It’s hard to hire someone full-time. That’s higher cost to bring on an employee. This is more flexible. It’s easy to try it out and test it. And if it doesn’t work, that’s okay. Much easier to onboard, simpler process.”
Engaging a fractional executive can be framed as an experiment—a low-risk, high-reward step to address pain points without overcommitting. It’s so much easier to try working with a fractional executive than to invest all the time and energy into sourcing, vetting, interviewing, hiring, onboarding, and training a new full-time executive.
“You kinda get used to the pain after a while… until you realize how much better things could be. If you know there’s a challenge and a pain point, why not try a fractional executive?”
No long discovery phase. No weeks of back-and-forth. From first call to embedded operator in 14 days or less.
Ready to move on this timeline? The first step is 30 minutes.
The most common questions growth-stage CEOs and Founders ask before working with Malloy Industries.
A fractional executive owns a function end to end, turning what lives in your head into systems your team can run, so you stop being the single point of failure.
The goal is to remove you as the single point of failure in the part of the business that is eating your time, so you get back to the work only you can do.
We have 150+ clients who trust us with their businesses, and we're happy to connect you directly with CEOs we've helped. Just book a discovery call and ask.
If you've hired a consultant who delivered a beautiful deck and disappeared, or a "fractional CMO" who talked a big game and produced nothing, your guard should be up.
Yes, a fractional sales executive builds the pipeline, the process, the playbook, the cadence, and the coaching, so your team can close without you in every deal.
A fractional sales executive can help you if you have:
Yes, the free Scalability Audit pinpoints where the gaps are, how severe they are, and what to fix first.
You will know:
A fractional executive makes more sense when you need the expertise now, but not 40 hours a week and not as a $300k+ bet on one person.
Most growth-stage companies aren't ready for a full C-suite. Paying $300k+ to one person is a huge bet you're not ready for yet.
Fractional is the bridge that gets you enterprise-level leadership without enterprise-level risk.
Most fractional executives run between 4k and 15k per month, depending on seniority, scope, and how much of their time you need. That is the blended monthly investment, and it is the number you plan around.
No, at your stage you probably already have a CEO bottleneck, and the problem is far cheaper to fix now than after it compounds.
the sweet spot is usually above 3 million, but the decision sums up to:
Yes, we design the onboarding and introduction process to set your fractional executive up for credibility from day one.
In our experience, teams respect competence, clarity, and follow-through, and they will be relieved. They've been waiting for someone to bring structure, accountability, and expertise to a function that's been held together with duct tape.
We activate the Lifetime Second Match Free Guarantee™. Our Client Service team and CEO step in first to understand what's not working, because sometimes the issue is fixable through coaching or a scope adjustment.
If a replacement is the right call:
The process is three steps, everything up to the match is free, and a fractional executive can be working in your business in as fast as two weeks.
Still have a question? Read all FAQs or talk to the team.
